STATE COLLEGE, PA – OCTOBER 21: Head coach Jim Harbaugh of the Michigan Wolverines talks with a referee in the first half against the Penn State Nittany Lions on October 21, 2017 at Beaver Stadium in State College, Pennsylvania. (Photo by Justin K. Aller/Getty Images)

(SP) – Walmart has made a formal request to Michigan head football coach Jim Harbaugh, asking him to no longer publicly state that he wears khakis from the retail giant.

“This is a matter of protecting our brand,” said a Walmart spokesperson. “People who buy our $8 khakis expect to convey a certain image, and we just feel that Mr. Harbaugh tarnishes that. He is simply not successful enough to be someone that a person who wears pleated, $8 khakis from Walmart aspires to be.”

The corporation e-mailed Harbaugh and Michigan’s president in the waning moments of the team’s blowout loss to Penn State — all but clinching another also-ran season for the Wolverines under Harbaugh in the Big 10 — and said a certified letter would be delivered to the coach on Monday.

Without his Walmart khakis, it is unclear what Harbaugh will wear at Michigan’s next game. But sources close to the program are saying it will likely be something without Michigan branding.

“Let’s just say there’s probably not a good reason to give him a lot of Michigan stuff, when there’s a chance he’ll just have to turn it back in in a few months, if you know what I mean,” said one athletic department source.