(SP) – Chalk up another marketing win for Lavar Ball. The father of basketball players Lonzo, LiAngelo and LaMelo has secured at least three more years of publicity for his sons after finalizing a relationships deal with the Kardashians.

“This shows the strength of the Ball brand,” Lavar Ball said today. “If you want to get publicity from relationships, the No. 1 option is the Kardashians. I see this as a joining of two most iconic families in modern America.”

Kardashian family matriarch Kris Jenner said she is pleased to work with the Balls and feels the “truly authentic romances” make “great business sense.”

“By doing a deal that includes three sons and three daughters, we can get bulk rates on photo shoots and tabloid placements,” said Jenner. “I want what’s best for my girls and that’s getting large profit margins.”

While final pairing have yet to be negotiated, sources say Lonzo will go with Khloe Kardashian, LiAngelo will be paired with Kendall Jenner and LaMelo will be obligated to date a currently unreleased Kardashian. Ball had been in talks to pace Lonzo Ball with Tiffany Trump before locking down the Kardashian deal.

“I really see Lonzo trading up in a few years from Khloe to Kim,” said Lavar Ball. “I think he has that kind of potential. He’ll be bigger than Kanye West. But for now we’ll take Khloe and work towards a better future for the Balldashian brand.”